Shaping the future of Entertainment.
The culture of excellence
The culture of excellence
WHO WE ARE
WE ARE X.III (Tenpointhree)
A Creative Entertainment Company helping creatives and organizations build, elevate, and grow their brands through culture-driven ideas, productions, and experiences.
CREATIVITY × CULTURE × ENTERTAINMENT
THREE PILLARS.
ONE VISION.
PRODUCTION
Bringing ideas to life through film, digital content, campaigns & original projects.
CREATIVE CONSULTING
Creating experiences, activations & cultural moments that connect people and brands.
EVENT CURATION
Developing creative visions, strategies, concepts & brand stories.
The Founders
Falilou Amar Diaw
CEO & Co-FounderFalilou Amar Diaw is an accomplished fashion model, actor, and creative executive, born in Spain and raised in Paris, with Senegalese roots. He has built a career across fashion, entertainment, and media, while co-founding X.III Entertainment, a New York-based creative house. Falilou was selected for the prestigious Warner Music Fellowship, a highly selective program welcoming only 10 fellows globally each year, and was named MVP of the 2024/2025 cohort. His work continues to sit at the intersection of fashion, entertainment, and culture.
COO & C0-FounderGideon Boaten
Gideon Boaten (Sensei!) is a recording artist, songwriter, and creative executive, born in the United States and of Ghanaian descent. A versatile musician and producer, Gideon became known for his work with the renowned Stephen Colbert’s Late Show band, while developing his own artistic career. He was selected for the prestigious Warner Music Fellowship and named MVP of the 2023/2024 cohort. Alongside Falilou, he is the co-founder of X.III Entertainment, where he continues to develop projects at the intersection of music, entertainment, and culture.
A Statement from the Founders
We believe this is the right time to connect the dots.
For years, we have had the privilege of working across different sides of the entertainment industry—learning from and contributing to some of the most established companies and institutions in the business. At the same time, we have built our own careers as talents, creating opportunities, developing our voices, and accomplishing milestones independently.
Those experiences have given us something we believe is invaluable: a perspective that comes from understanding both sides of the table.
As two emerging executives in the entertainment business, we created X.III Entertainment (Ten Point Three) to put that knowledge, experience, relationships, and creative perspective to work—not only for ourselves, but for others.
Tenpointhree is an innovative global entertainment company at the forefront of productions, creative consulting, and event curation, with a broader commitment to developing talent and helping creatives and organizations build, elevate, and grow their brands. We aim to create compelling audiovisual content, develop meaningful creative visions, curate experiences, and help talented individuals turn their potential into sustainable opportunities.
But our vision goes beyond the work itself.
We are not here to compete with the established companies that have built this industry. We are here to collaborate with them. We believe that when emerging companies and established institutions combine their resources, expertise, and perspectives, we can take on bigger projects, create greater opportunities, and ultimately make the entertainment industry better, more inclusive, and more equitable for everyone.
We especially believe in empowering minorities and creating pathways for talented people who have historically been overlooked or underrepresented. Talent exists everywhere. Access does not. We want to help close that gap.
Our goal is to build a company that connects people, ideas, brands, and opportunities—while contributing to a culture where excellence and opportunity can exist together.
We have spent years learning the business.
We have spent years building our own careers.
Now, we want to use everything we've learned to help build something bigger than ourselves.
This is X.III Entertainment.
The Culture of Excellence.
— Falilou Amar Diaw & Gideon Boaten, Founders
PAST CLIENTS
Press play on our out-loud ideas.
We film, trim, and launch visuals that stick in memory longer than yesterday's coffee.
VERSACE EROS: Back to school campaign for Buttermilk Agency
Sensei! Rest After Work Album Teaser
GC Magazine 5 Teaser for GOOD COMPENNY